Know your numbers

In this workshop, you’ll learn how to understand and calculate your unique business numbers to ensure profitability. We’ll guide you step-by-step through building an operating budget, including overhead, labor burden, equipment rates, and more. By the end, you'll know exactly how to price your services and set achievable sales goals using key performance indicators tailored to your business.


“Building Better Connections” annual event

Ready to take your business to the next level by learning how to market to landscape architects, builders, and designers? What will you learn?

  • How to stand out in a marketplace full of options

  • The keys to making that initial approach & creating a lasting impression

  • What your branding should say about your business

  • Insights from REAL design professionals on what they’re looking for—and the red flags they avoid

  • September 25-27, 2025

Previous EVENT photos

Live event testimonials

Ian Mccarthys’ “Know Your Numbers” Event - LA Recap